SECURE YOUR PLACE

Linda Mason

Linda Mason

Director of Strategy, Planning and Insight,
Sheffield Hallam University

Linda joined Sheffield Hallam in 2009 as Head of Strategic Planning and now leads the Strategy, Planning and Insight and College Services Group. Over the past 11 years, she has led and worked on a number of developments that have shaped the university including the development of the Transforming Lives Strategy and associated KPIs and targets; and the delivery of the Management Information and Planning Improvement project that led to the establishment of a University data warehouse, and significant improvements in the delivery of business intelligence. Linda’s team recently won the prestigious “Outstanding Strategic Planning Team” at The Times Higher (THE) Awards in 2019.

  • Designing the consultation for a new organisational strategy after facing declining performance and an evolving landscape in the support of academic excellence
  • Developing a new university vision and set of priorities following an extensive engagement process and strategic analysis of the university’s performance
  • Realigning the ambitions and operations across the institution to transform Sheffield Hallam into the world’s leading applied university with a focus on social mobility and skills
  • Assessing the outcomes of the strategic transformation with rapid improvements in student satisfaction and the number of students entering high skilled employment
  • Sharing insights into how strategic planning and analysis can form the basis for organisational change